In 2008 when I started blogging I had no idea what I was doing. At the time, I was on the brink of earning a BA in Media/Marketing & Communications and working in the “real world”. I became fascinated with how online media had influenced the entertainment industry during my time as an intern for a major record label. Hence, my own entertainment blog was created, Cotten Kandi.
I created a blog through Google free Blogger platform and within days my blog had gone viral. I had no idea the effort it would take in running a successful blog. SEO, html, web hosting, backlinks, pagerank…, I mean, what was all that? Unbeknown to me at the time, I had no idea. And this was just the beginning.
I created a blog, began to write and publish,what I thought, people wanted to read. I believed if I wrote, “they” would come. Wrong!
Pretty early on in my blogging career, I did receive a few visits to my blog per day. Sadly, they were readers Blogger had recommended through Google’s Blogger Recommends Scroll bar, and a few passers by who randomly landed on my web pages during a web search.
I quickly realized much more effort was needed in gaining loyal followers. But even through the disappointment of not garnering a substantial following early on and the belief that my efforts was time spent wasted, I blogged on. Why? I also realized blogging gave me a voice. It was what I wanted to say, how I wanted to say it and my voice could not be compromised. Slowly, but surely, I had created my own platform and my journey as a blogger had just begun. I’ll share with you all I began to learn, the many questions I had and just how I found the right answers.