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Tag: blogging

What’s in a pitch? 10 steps for effective pitching

What’s in a pitch? A lot.Effective pitching can separate a good publicist from a great publicist. What separates the two? Well, the devil is in the details. In 2007, I completed a public relations internship at a boutique agency, with a focus in beauty and lifestyle PR. Though, I didn’t Read more…


Marketing Needs Diversity

If there’s one thing we should all learn from the disturbing Dove campaign, seemingly depicting women of color as “unclean” is that, diversity is essential in marketing. It is essential in the way people, especially people of color are represented. Dove’s Facebook ad, which the beauty brand later apologized for, Read more…


Starting a Blog? 5 Things You Should Know [eBook Teaser]

On May 5th, I announced that I’m officially shutting down the Cotten Kandi blog, exactly nine years since launching the site. In that time, I’ve learned so much about digital media and marketing, even launching my career as a full-time Digital Content Marketer. Now, I’d like to share that knowledge Read more…


Do Only What You’re Passionate About

If you’re still trying to find your purpose, here’s a clue, do only that which you are passionate about. Not somewhat, but totally intrigued with, so much so, that you’d even be willing to do it for free. We’re often pressured onto going into a field or profession, we think, Read more…