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Author: Toni

5 Essential Steps to Earning a Good Return From Your Email Marketing

  Email remains the marketer’s number one tool for ROI positive campaigns. 73% of millennials identify email as their preferred method of receiving information, and 50% of consumers prefer email marketing offers to methods such as direct mail (22%) or social media (9%). Add to this the $44 return for Read more…


What’s in a pitch? 10 steps for effective pitching

What’s in a pitch? A lot.Effective pitching can separate a good publicist from a great publicist. What separates the two? Well, the devil is in the details. In 2007, I completed a public relations internship at a boutique agency, with a focus in beauty and lifestyle PR. Though, I didn’t Read more…


Marketing Needs Diversity

If there’s one thing we should all learn from the disturbing Dove campaign, seemingly depicting women of color as “unclean” is that, diversity is essential in marketing. It is essential in the way people, especially people of color are represented. Dove’s Facebook ad, which the beauty brand later apologized for, Read more…


Starting a Blog? 5 Things You Should Know [eBook Teaser]

On May 5th, I announced that I’m officially shutting down the Cotten Kandi blog, exactly nine years since launching the site. In that time, I’ve learned so much about digital media and marketing, even launching my career as a full-time Digital Content Marketer. Now, I’d like to share that knowledge Read more…