What’s in a pitch? 10 steps for effective pitching

What’s in a pitch? A lot.Effective pitching can separate a good publicist from a great publicist. What separates the two? Well, the devil is in the details. In 2007, I completed a public relations internship at a boutique agency, with a focus in beauty and lifestyle PR. Though, I didn’t get much hands on training […]

Marketing Needs Diversity

If there’s one thing we should all learn from the disturbing Dove campaign, seemingly depicting women of color as “unclean” is that, diversity is essential in marketing. It is essential in the way people, especially people of color are represented. Dove’s Facebook ad, which the beauty brand later apologized for, further illustrated why it is […]

Starting a Blog? 5 Things You Should Know [eBook Teaser]

On May 5th, I announced that I’m officially shutting down the Cotten Kandi blog, exactly nine years since launching the site. In that time, I’ve learned so much about digital media and marketing, even launching my career as a full-time Digital Content Marketer. Now, I’d like to share that knowledge with all of you. On […]

It Always Seems Impossible Until It’s Done: Reflecting on Self Growth

Weekends are often the time when we either regroup from a stressful work week, prepare for the week ahead, complete projects, tasks and reflect. While reflecting is very important, it’s also a time when we can be hard on ourselves. Did we accomplish all that we could of done this week, this month, today? And […]

Do Only What You’re Passionate About

If you’re still trying to find your purpose, here’s a clue, do only that which you are passionate about. Not somewhat, but totally intrigued with, so much so, that you’d even be willing to do it for free. We’re often pressured onto going into a field or profession, we think, will guarantee a hefty salary […]

Toni Quotes: Living Without Judgement

Today I’d like to share this message with you. “It’s quite possible to walk strongly in your convictions without passing judgement on others.” – me It’s so easy to pass judgement on those we do not understand or agree with, but, we never know the decisions we’d make if given the opportunity to walk in […]

You Are Enough, Believe In Yourself!


It’s important to know that you are enough and whatever it is that you want to do you can. Period. Most of the time, many of us never reach our maximum potential. Not because we can’t do it, but, out of fear that we can’t do it or we don’t know how. Whatever your dreams […]

Toni Thoughts: All That Glitters Isn’t Gold

We spend so much time wanting and wishing for what we don’t have that we often fail to notice all the things we do have — all the things we should be grateful for. While “things could always be better,” some things already are. Don’t be fooled or caught up with the illusion of anyone […]

Johnson’s Baby Oil: The Anti-Aging Solution?

According to a study conducted by Statista, millions of Americans spend billions of dollars, each year, on anti-aging creams to counteract the effects of aging. While many of these consumers are willing to spend big bucks on anti-aging solutions — from creams to more permanent solutions including cosmetic surgeries — there may be a much […]

Keep Your Hair Moisturized With Olive Oil Serum & Sheen Spray

If you have relaxed hair, then you know the drying effect the chemicals can have on your hair. For this reason, I recommend using olive oil based hair products. I would also recommend using an olive oil based no-lye relaxer to aide in counteracting the dryness caused by the process of straightening your hair. In […]