What’s in a pitch? 10 steps for effective pitching

What’s in a pitch? A lot.Effective pitching can separate a good publicist from a great publicist. What separates the two? Well, the devil is in the details. In 2007, I completed a public relations internship at a boutique agency, with…

Marketing Needs Diversity

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If there’s one thing we should all learn from the disturbing Dove campaign, seemingly depicting women of color as “unclean” is that, diversity is essential in marketing. It is essential in the way people, especially people of color are represented.…

Starting a Blog? 5 Things You Should Know [eBook Teaser]

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On May 5th, I announced that I’m officially shutting down the Cotten Kandi blog, exactly nine years since launching the site. In that time, I’ve learned so much about digital media and marketing, even launching my career as a full-time…

It Always Seems Impossible Until It’s Done: Reflecting on Self Growth

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Weekends are often the time when we either regroup from a stressful work week, prepare for the week ahead, complete projects, tasks and reflect. While reflecting is very important, it’s also a time when we can be hard on ourselves.…

Do Only What You’re Passionate About

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If you’re still trying to find your purpose, here’s a clue, do only that which you are passionate about. Not somewhat, but totally intrigued with, so much so, that you’d even be willing to do it for free. We’re often…

Toni Quotes: Living Without Judgement

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Today I’d like to share this message with you. “It’s quite possible to walk strongly in your convictions without passing judgement on others.” – me It’s so easy to pass judgement on those we do not understand or agree with,…